Vegan Logo: Financial
To use the British Vegan Society logo in English, all companies must pay a commission to the British Vegan Society. Depending on the size of their business, those companies must pay from £75 to £4,550 per year (¥11,500 to ¥700,500).
If a local Vegan Society promotes the British Vegan Society logo, they must pay the British Vegan Society logo 65% of the all commissions from their country back to the British Vegan Society. They can receive 35% of the commission any company pays.
It is said that the British Vegan Society does not intend to profit from the use of trademark but use the commissions gained to support the costs of registration.
At present there are over 300 trademark license holders and an income of £73,998 (¥11,400,00) was registered in 2008, against claimed costs of £43,000 (¥6,600,000). The British Vegan Society employs a specialist trademark assistant in addition to the business development chief, Colm McBriarty.
As veganism increases in popularity, the British Vegan Society seeks to increase its income from its trademarks.
Distribution of Financial Interests
Although the British Vegan Society seeks to earn income internationally, there are no formal structures for the economic distribution of that income internationally. Further more, there is no apparently international development strategy to support new Vegan Societies to start up or spread the Vegan Movement.
As the majority of manufacturing in the world is outside of the United Kingdom, for example, in India and China where the British Vegan Society has recently expanded its interests, it would appear that financial resources are being taken from overseas and back to the United Kingdom.
Whereas the British Vegan Society has supported development work, e.g. in India, it is not clear on what basis such work is decided and carried out.
- If ‘national needs’ are.
If ‘market importances’ of other nations are.
If the ‘economic effectiveness’ of use of the very limited vegan promotional budget, e.g. a Pound in the UK buys a lot less promotional value than a Pound in a Developing Nations.
In the case of the ‘economic effectiveness’ of the very limited vegan promotional budget,
- Does the UK Vegan Movement require more money spent on it, and for what reward?
Does the British Vegan Society – which is already the largest in the world – require more funding, or would those same resources (budget and staff) not reap greater benefits to humanity and the environment if distributed overseas?
To put it bluntly, are we ‘saving’ animals and the environment, or the British Vegan Society? Should any future funds reaped from overseas nations not at least be ring fenced for use in those nations? Is The Vegan Society nationalist movement, or an internationalist movement?
Contents:
Vegan Lotus Logo
Evolution of the Vegan Lotus Design
History of the Vegan Logo
Vegan Trademark Controversy
