In this day and age, the power and efficiency of a simple logo cannot be argued against. Whether it is the ‘apple’ of Apple Computer, Inc, the Nike ‘swoosh’ or the ‘golden arches’ of McDonalds, internationally recognised corporate logos have taken the place of tribal, cultural or national iconography within humanity’s mind and self-identity. Even religions are branded by their respective logos.
Recognising the increasingly progressive and international nature of the vegan movement, against a background of conservative, nationalist or financial interests, it is proposed that the diverse and decentralized vegan movement finds itself at a disadvantage for three reason.
Firstly, at a ‘collective level’. Like it or not, veganism is competing in the ‘lifestyle’ marketplace against the multi-national, multi-billion dollar funded corporate giants for ‘brand recognition’ and ‘identity’. This is especially true in the minds of the young and the media.
Secondly, on a practical and ‘individual level’. As more vegans travel abroad and consume, there is an increasing need and demand for food and catering internationally. How can you tell which food is vegan or not … how can vegan visitors eat where you live?
Thirdly, on a ‘financial level’. Although the British Vegan Society seeks to earn income internationally, there are no formal structures for the economic distribution of that income internationally; and no international development strategy.
The first proposal was designed primarily with the intention of creating a logo that would be suitable for an easily recognisable food and product label, and attractive to manufacturers, the ‘Vegan Lotus’ logo attempts to combine design elements of the original ‘Vegan Sunflower’ logo/trademark, the Peace Symbol, and more universal Asian influences.
After correspondence with a European Vegan Society, a second proposal was offered of an internationally shared and accepted logo seen above using a more simplified design.
It is ‘work in progress’ and the matters it raises should be discussed.